The Incentive Development Process
The incentive campaign is a multi-stage process that involves many aspects of motivation:
- Establish objectives — What are you trying to accomplish?
- Design the program — What is the simplest way to motivate the target audience?
- Calculate the budget — How much can I invest in the program?
- Select the reward — What type of award medium best fits the program?
- Determine the rules — How can the rules be designed to be clear, concise, easy to understand and equitable for all?
- Lay out the promotion — What will keep the participants excited about the program for the entire length of the program?
- Track the return on investment — What is the acceptable rate of return for the effort?
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