In 1998 Incentive Magazine reported the results of a study on successful incentive programs. Respondents reported that, on average, 85% of an incentive program's objectives were either achieved or exceeded. The average incentive program's sales increase was 21%.
Why not use cash as the reward?
An incentive reward is more memorable
Incentive travel or merchandise has a high perceived value
Travel and merchandise rewards cost less than cash
An incentive reward is more promotable
Travel incentives provide status
Travel incentives promote esprit de corps
Travel and/or merchandise incentives can sustain motivation for the duration of the incentive program |
